For over 100 years, JOHNSON'S® has been the first name in baby care, trusted by mothers and healthcare professionals worldwide, to care for the most delicate skin. At JOHNSON’S®, we believe from the moment you're born and throughout your life you need nurturing. That's why we've created these JOHNSON’S® skin care products just for you.
Everybody knows that baby skin and adult skin are very different. But only JOHNSON’S® has the experience and expertise to develop moisturising skincare products that can leave skin feeling babysoft. Keep reading and learn about what JOHNSON’S® knows best.
Your skin is unique and has its own special needs. JOHNSON’S® has dedicated scientific and clinical research to understand your skin and find out what it takes to keep it looking and feeling great.
So what actually makes your skin soft? Think of it this way: soft skin is like a puzzle. Beautifully soft skin has three key pieces:
As we age, our skin loses these important qualities. Click on one of the tabs below to learn more about how these qualities differ between baby skin and adult skin.
These images of magnified skin compare the textures of baby skin and adult skin. Baby skin has a smooth texture. As we age, adult skin becomes rougher and not so smooth. Our products have been specially developed to help restore surface smoothness by intensely moisturising, leaving your skin feeling smooth and baby soft.
JOHNSON’S® scientists compared the hydration levels of baby skin to adult skin. They found that baby skin has almost twice the overall level of hydration as adult skin. Our body wash products contain advanced technology that locks moisture within the skin's surface, and our lotion products are enriched with long-lasting emollients and lipids to restore moisture.
Skin firmness, also called elasticity, is highest in babies and children and declines dramatically as we age. JOHNSON’S® products have been developed to intensely moisturise your skin, to help improve firmness and make your skin feel baby soft again.